Hamms beer logo features a blue ribbon with white text that reads "Hamms" in block letters on top of a red background. The logo was introduced in 1953 and has gone through several modifications over the years. The blue ribbon was added to the logo to signify the beer's high quality and was inspired by the practice of awarding blue ribbons at state fairs to prize-winning products such as livestock, jams, and beer. In later versions of the logo, the color scheme was changed to blue and white, and the font was updated to a more stylized and modern look. Overall, the Hamms beer logo has become an iconic symbol of American beer culture and nostalgia.
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